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Network Solutions will host a search engine marketing seminar in San Diego for area small businesses. Taking place on October 27 at the Sheraton San Diego Hotel & Marina, it will focus on the benefits of search engine optimization and pay per click advertising.

(PRWEB) – In addition to providing a number of online services for small businesses, Network Solutions® also provides knowledge and expert advice. The company’s latest search engine marketing seminar will take place in San Diego, California from 8am-5pm on Tuesday, October 27, 2009 at the Sheraton San Diego Hotel & Marina.

The Network Solutions Search Marketing Seminar takes an in-depth look at the theory behind search engine optimization (SEO) and search engine marketing (SEM), also known as pay per click (PPC). Of particular interest to businesses will be sessions that address the impact of search technology on the bottom line.

Presentations will cover how to develop a website marketing strategy and how to follow through on that strategy once a roadmap has been laid out. Along the way, attendees will learn about some of the tools Network Solutions uses to help small businesses with their online marketing.

“Our San Diego seminar will help companies of all sizes to understand how Google, Yahoo, and Bing can bring them new customers,” said Susan Wade of Network Solutions. “We will show the potential benefits and then illustrate how small businesses can take advantage of search engine marketing strategies.”

Attendees will learn about developing search engine marketing strategies, what to look for in search-engine-friendly web pages, how to boost rankings in Google and Yahoo!, and how to budget marketing dollars and maximize your return. They will also have the opportunity to discuss the pros and cons of outsourcing search engine optimization and pay per click campaign management.

“We’ve had a lot of positive feedback on past presentations across the country and at our previous seminar in San Diego,” added Wade. “This seminar provides easy-to-understand information for management and marketing people without watering it down too much for the tech crowd. Since Network Solutions works with both markets, it is important for us to address both perspectives.”

For more information on the seminar, or to register, visit http://marketing.networksolutions.com/seminars/.